writer guy is me, rob sweetten, a Melbourne-based purveyor of expansive thinking and finely crafted copywriting to the marketing communications and design industries.
Armed only with an Apple Mac and Giotto espresso machine, I perform imagination-defying feats of idea-fuelled, language-driven derring-do on a daily basis from my Melbourne HQ. Like naming and positioning for brand specialists; copywriting for design studios, architects and product designers; messaging and speech writing for corporate communication firms; SEO copywriting and content authoring for digital developers; and scriptwriting for filmmakers and animators.
But enough self-indulgent self-aggrandisement from the word herder copywriter―time to let my work do the talking.
Lake Wendouree. Famous for hosting the Olympic rowing in ’56. Infamous for catching fire in 2008. Now famous again as the setting for Ballarat’s first starchitect-designed apartments.
