writer guy is me,
rob sweetten,
a Melbourne-based purveyor of expansive thinking and finely
crafted copywriting
to the marketing communications and design industries.

Armed only with an Apple Mac and Giotto espresso machine,
I perform imagination-defying feats of idea-fuelled, language-driven derring-do on a daily basis from my Melbourne HQ. Like naming and positioning for brand specialists; copywriting for design studios, architects and product designers; messaging and speech writing for corporate communication firms; SEO copywriting and content authoring for digital developers; and scriptwriting for filmmakers and animators.

But enough self-indulgent
self-aggrandisement from the word herder copywriter―time to let my work do the talking.