writer guy is me, rob sweetten, a Melbourne-based purveyor of expansive thinking and finely crafted copywriting to the marketing communications and design industries.
Armed only with an Apple Mac and Giotto espresso machine, I perform imagination-defying feats of idea-fuelled, language-driven derring-do on a daily basis from my Melbourne HQ. Like naming and positioning for brand specialists; copywriting for design studios, architects and product designers; messaging and speech writing for corporate communication firms; SEO copywriting and content authoring for digital developers; and scriptwriting for filmmakers and animators.
But enough self-indulgent self-aggrandisement from the word herder copywriter―time to let my work do the talking.
Product launches don't get much bigger. But it wasn’t just a size thing. This was generational change—a re-imagining of Kenworth DNA for the road transport owners, operators and drivers of tomorrow.
