writer guy is me, rob sweetten, a Melbourne-based purveyor of expansive thinking and finely crafted copywriting to the marketing communications and design industries.
Armed only with an Apple Mac and Giotto espresso machine, I perform imagination-defying feats of idea-fuelled, language-driven derring-do on a daily basis from my Melbourne HQ. Like naming and positioning for brand specialists; copywriting for design studios, architects and product designers; messaging and speech writing for corporate communication firms; SEO copywriting and content authoring for digital developers; and scriptwriting for filmmakers and animators.
But enough self-indulgent self-aggrandisement from the word herder copywriter―time to let my work do the talking.
Greater take up of online billing―that’s what Telstra wanted. Funny thing is, it’s what consumers wanted, too. Best give those Gen Y contact centre slackers agents a nudge.
