writer guy is me,
rob sweetten,
a Melbourne-based purveyor of expansive thinking and finely
crafted copywriting
to the marketing communications and design industries.

Personally, I reckon the best recognition for a job well done is the invitation to undertake another. And another. And another.

But seeing as you asked, I confess to having won quite a few: for creativity and effectiveness; for integrated campaigns and direct mail; for sales promotion and self-promotion; for corporate video and corporate identity. I’ve won them locally and internationally. And I’ve won them both as a copywriter and creative director.

Over the years, I’ve even done a spot or three of judging—but only for the free lunches.

• » an Applied Science Degree in Photography (RMIT);
• » a Graduate Diploma in Computing (Melbourne); and
• » a Graduate Diploma in Marketing (Monash).

In certain circumstances I may require a commencement fee of up to 50% of the project estimate.

If a project runs for more than four weeks, I may invoice for work to date. In all cases, payment is due, in full, within
14 days of the invoice date.

Principal
Writer Guy
2007–

Creative Director
trademarkDM
1999–2006

Senior Writer
Clemenger Direct
1997–1999

Copywriter
Simon Richards Direct
1995–1997

Ditto banking, business services, cosmetics, design, directory services, education, events, fashion, financial planning, financial services, FMCGs, freight, fuel and lubricants, government, healthcare, industrial design, insurance, investment, law, leisure, logistics, manufacturing, mining, NGOs, not-for-profit, performing arts, pharmaceuticals, professional services, property development, retail, software, superannuation, technology, telecommunications, the arts, tourism, travel, and training.

The same applies to the calibre of my work, and the speed at which I can execute.

Put it this way—if cost is your principal concern, I may not be your guy. But if quality is what matters to you, then definitely call or drop me a line.

With a trip interstate or into regional Victoria, I would expect to be reimbursed for travel-related expenses, but not remunerated for time in transit.

It might involve a script for a video, SEO-driven text for a website, or a speech that inspires attendees at a key corporate event. It might involve a song—yes, I also write lyrics—or scrawling something on a sandwich board and personally parading it up and down the local high street.

Knowing what medium is best for the job, and how best to use that use medium; that’s what I do best.

Google ‘copywriter’ or ‘award-winning copywriter’ or ‘senior copywriter’ or ‘advertising copywriter’ or ‘DM copywriter’ or ‘strategic copywriter’ or ‘conceptual copywriter’ or ‘freelance copywriter’ or ‘SEO copywriter’ or ‘web copywriter’ or ‘digital copywriter’ or ‘PR copywriter’ or ‘copywriter Melbourne’ or ‘content writer’ or ‘speechwriter’ or ‘scriptwriter’ or ‘screenwriter or even just plain old ‘writer’ and see where ‘Rob Sweetten, Writer Guy’ and writerguy.com.au rank.

I also encourage every client to provide me with final art for proofreading.

Despite all that, I would encourage you to engage a professional editor for a standalone editing project, rather than a copywriter cum editor such as myself.

The Institute of Professional Editors is a good place to find one.

Be it the initial expression of interest or the final tender, I can pull together the often disparate elements of a pitch document into a persuasive, client-focused, thematically coherent, single voice.

If it’s a creative pitch, I can also help you develop and hone winning ideas for campaigns and experiences.

If you’re in the gambling or tobacco industries, if your brand is a knock-off, if you consistently scope creep, haggle over estimates or slow pay, or if you’re untrustworthy, a cowboy, a time waster or an asshole—we won’t be working together.

In addition, all computers are password protected, all backups are encrypted and, at the conclusion of each project, all printed matter deemed to be ‘Commerical in Confidence’ is either returned or shredded.

• » Writer Guy HQ office equipment is powered either by 100% green electricity or rechargeable batteries;
• » with the exception of ideas, everything that can be recycled, is recycled;
• » Writer Guy stationery is printed exclusively on FSC-certified paper;
• » the office multi-function printer is stocked 100% of the time with 100% recycled paper;
• » travel between HQ and client premises is always via public transport where practical, or failing that, courtesy of the bowser-dodging company jalopy.